It is shown that frequency chirping during fishbone activity can be attributed to the reactive torque exerted on the plasma during the instability burst, which slows down plasma rotation inside the q = 1 surface and reduces the mode frequency in the lab frame. Estimates show that the peak value of this torque can exceed the neutral beam torque in modern tokamaks. The simple line-broadened quasilinear burst model (Berk et al1995 Nucl. Fusion35 1661), properly adapted for the fishbone case, is capable of reproducing the key features of the bursting mode.