An extensive series of experiments have confirmed that the observed 'spontaneous rotation' phenomenon in axisymmetric plasmas is related to the confinement properties of these plasmas and connected to the excitation of collective modes associated with these properties (Coppi 2000 18th IAEA Fusion Energy Conf. (Sorrento, Italy, 2000) THP 1/17, www-pub.iaea.org/MTCD/publications/PDF/csp_008c/html/node343.htm and Coppi 2002 Nucl. Fusion42 1). In particular, radially localized modes can extract angular momentum from the plasma column from which they grow while the background plasma has to recoil in the direction opposite to that of the mode phase velocity. In the case of the excitation of the plasma modes at the edge, the loss of their angular momentum can be connected to the directed particle ejection to the surrounding medium. The recoil angular momentum is then redistributed inside the plasma column mainly by the combination of an effective viscous diffusion and an inward angular momentum transport velocity that is connected, for instance, to ion temperature gradient (ITG) driven modes. The linear and quasi-linear theories of the collisionless trapped electron modes and of the toroidal ITG driven modes are re-examined in the context of their influence on angular momentum transport. Internal modes that produce magnetic reconnection and are electromagnetic in nature, acquire characteristic phase velocity directions in high temperature regimes and become relevant to the 'generation' of angular momentum. The drift-tearing mode, the 'complex' reconnecting mode and the m0 = 1 internal mode belong to this category, the last mode acquiring different features depending on the strength of its driving factor. Toroidal velocity profiles that reproduce the experimental observations are obtained considering a global angular momentum balance equation that includes the localized sources associated with the excited internal electrostatic and electromagnetic modes besides the appropriate diffusive and the inward angular momentum transparent terms.