An emissive probe has been used in the edge region of the CASTOR tokamak in order to test the possibility of direct measurements of the plasma potential. The difference between the floating potential of a cold probe and that of an emissive probe has been found to be approximately 1.3 times the electron temperature, which is less than predicted by the probe theory. Several possible reasons to explain this discrepancy are offered, such as secondary electron emission, uncertainties in the ion temperature, different collecting areas for electrons and ions, etc. The possible impact of a space charge formed by the emitted electrons is also discussed.