The ability of an intense laser pulse to propagate in a classically over-critical plasma through the phenomenon of relativistic transparency is shown to facilitate the generation of strong plasma magnetic fields. Particle-in-cell simulations demonstrate that these fields significantly enhance the radiation rates of the laser-irradiated electrons, and furthermore they collimate the emission so that a directed and dense beam of multi-MeV gamma-rays is achievable. This capability can be exploited for electron–positron pair production via the linear Breit–Wheeler process by colliding two such dense beams. Presented simulations show that more than 103 pairs can be produced in such a setup, and the directionality of the positrons can be controlled by the angle of incidence between the beams.