The transport of low-Z impurities in fusion plasmas is dominated, in many regimes of interest, by ion temperature gradient (ITG) and trapped electron mode (TEM) turbulence. We use a statistical test-particle approach to analyze the effects of these drift instabilities on the transport coefficients. It is found that the convection of motion by the polarization drift drives an outward radial pinch via ITG and an inward pinch via TEM turbulence. Opposite radial pinches are driven by turbulent motion along magnetic field-lines. The interplay between these effects can explain the co-existence of peaked and hollow impurity density profiles observed in tokamak plasmas. The theoretical framework is validated through comparison with experimental data on the transport of Boron impurities.