Experimental observations of driven and intrinsic rotation in tokamak plasmas are reviewed. For momentum sources, there is direct drive from neutral beam injection, lower hybrid and ion cyclotron range of frequencies waves (including mode conversion flow drive), as well as indirect forces from fast ion and electron orbit shifts, and toroidal magnetic field ripple loss. Counteracting rotation drive are sinks, such as from neutral drag and toroidal viscosity. Many of these observations are in agreement with the predictions of neo-classical theory while others are not, and some cases of intrinsic rotation remain puzzling. In contrast to particle and heat fluxes which depend on the relevant diffusivity and convection, there is an additional term in the momentum flux, the residual stress, which can act as the momentum source for intrinsic rotation. This term is independent of the velocity or its gradient, and its divergence constitutes an intrinsic torque. The residual stress, which ultimately responds to the underlying turbulence, depends on the confinement regime and is a complicated function of collisionality, plasma shape, and profiles of density, temperature, pressure and current density. This leads to the rich intrinsic rotation phenomenology. Future areas of study include integration of these many effects, advancement of quantitative explanations for intrinsic rotation and development of strategies for velocity profile control.