The lifetime of front optical components unprotected from reactor grade plasmas may be very short due to intensive contamination with carbon and beryllium-based materials eroded by the plasma from beryllium walls and carbon tiles. Deposits result in a significant reduction and spectral alterations of optical transmission. In addition, even rather thin and transparent deposits can dramatically change the shape of reflectance spectra, especially for mirrors with rather low reflectivity, such as W or Mo. The distortion of data obtained with various optical diagnostics may affect the safe operation of ITER. Therefore, the development of optics-cleaning and deposition-mitigating techniques is a key factor in the construction and operation of optical diagnostics in ITER. The problem is of particular concern for optical elements positioned in the divertor region. The latest achievements in protection of in-vessel optics are presented using the example of deposition prevention/cleaning techniques for in-machine components of the Thomson scattering system in the divertor. Careful consideration of well-known and novel protection approaches shows that neither of them alone provides guaranteed survivability of the first in-vessel optics in the divertor. Only a set of complementary prevention/cleaning techniques, which include special materials for mirrors and inhibition additives for plasma, is able to manage the challenging task. The essential issue, which needs to be addressed in the immediate future, is an extensive development of techniques tested under experimental conditions (exposure time and contamination fluxes) similar to those expected in ITER.