The dust collection and analysis strategy in ASDEX Upgrade (AUG) is described. During five consecutive operation campaigns (2007–2011), Si collectors were installed, which were supported by filtered vacuum sampling and collection with adhesive tapes in 2009. The outer and inner morphology (e.g. shape) and elemental composition of the collected particles were analysed by scanning electron microscopy. The majority of the ∼50 000 analysed particles on the Si collectors of campaign 2009 contain tungsten—the plasma-facing material in AUG—and show basically two different types of outer appearance: spheroids and irregularly shaped particles. By far most of the W-dominated spheroids consist of a solid W core, i.e. solidified W droplets. A part of these particles is coated with a low-Z material; a process that seems to happen presumably in the far scrape-off layer plasma. In addition, some conglomerates of B, C and W appear as spherical particles after their contact with plasma. By far most of the particles classified as B-, C- and W-dominated irregularly shaped particles consist of the same conglomerate with varying fraction of embedded W in the B–C matrix and some porosity, which can exceed 50%. The fragile structures of many conglomerates confirm the absence of intensive plasma contact. Both the ablation and mobilization of conglomerate material and the production of W droplets are proposed to be triggered by arcing. The size distribution of each dust particle class is best described by a log-normal distribution allowing an extrapolation of the dust volume and surface area. The maximum in this distribution is observed above the resolution limit of 0.28 µm only for the W-dominated spheroids, at around 1 µm. The amount of W-containing dust is extrapolated to be less than 300 mg on the horizontal areas of AUG.