Alfvén cascade (AC) eigenmodes excited by energetic ions accelerated with ion-cyclotron resonance heating in JET reversed-shear discharges are studied experimentally in high-density plasmas fuelled by neutral beam injection (NBI) and by deuterium pellets. The recently developed O-mode interferometry technique and Mirnov coils are employed for detecting ACs. The spontaneous improvements in plasma confinement (internal transport barrier (ITB) triggering events) and grand ACs are found to correlate within 0.2 s in JET plasmas with densities up to ∼5 × 1019 m−3. Measurements with high time resolution show that ITB triggering events happen before 'grand' ACs in the majority of JET discharges, indicating that this improvement in confinement is likely to be associated with the decrease in the density of rational magnetic surfaces just before qmin(t) passes an integer value. Experimentally observed ACs excited by sub-Alfvénic NBI-produced ions with parallel velocities as low as V||NBI ≈ 0.2 · VA are found to be most likely associated with the geodesic acoustic effect that significantly modifies the shear-Alfvén dispersion relation at low frequency. Experiments were performed with a tritium NBI-blip (short time pulse) into JET plasmas with NBI-driven ACs. Although considerable NBI-driven AC activity was present, good agreement was found both in the radial profile and in the time evolution of DT neutrons between the neutron measurements and the TRANSP code modelling based on the Coulomb collision model, indicating the ACs have at most a small effect on fast particle confinement in this case.