We introduce a novel approach for the simultaneous optimization of plasma physics and coil engineering objectives using fixed-boundary equilibria that is computationally efficient and applicable to a broad range of vacuum and finite plasma pressure scenarios. Our approach treats the plasma boundary and coil shapes as independently optimized variables, penalizing the mismatch between the two using a quadratic flux term in the objective function. Four use cases are presented to demonstrate the effectiveness of the approach, including simple and complex stellarator geometries. As shown here, this method outperforms previous two-stage approaches, achieving smaller plasma objective function values when coils are taken into account.