Carbon (CD4) and nitrogen (N2) have been seeded in ASDEX Upgrade (AUG) with a tungsten wall and have both led to a 20–30% confinement improvement. The reference plasma is a standard target plasma with Ip /BT = 1 MA/2.5 T, total input power Ptot ~ 12 MW and normalized pressure of βN ~ 1.8. Carbon and nitrogen are almost perfectly exchangeable for the core, pedestal and divertor plasma in this experiment where impurity concentrations of C and N of 2% are achieved and Zeff only mildly increases from ~1.3 to ~1.7. As the radiation potentials of C and N are similar and peak well below 100 eV, both impurities act as divertor radiators and radiate well outside the pedestal region. The outer divertor is purposely kept in an attached state when C and N are seeded to avoid confinement degradation by detachment. As reported in earlier publications for nitrogen, carbon is also seen to reduce the high field side high density (the so-called HFSHD) in the scrape off layer above the inner divertor strike point by about 50%. This is accompanied by a confinement improvement for both low (δ ~ 0.25) and high (δ ~ 0.4) triangularity configurations for both seeding gases, due to an increase of pedestal temperature and stiff core temperature profiles. The electron density profiles show no apparent change due to the seeding. As an orthogonal effect, increasing the triangularity leads to an additionally increased pedestal density, independent of the impurity seeding. This experiment further closes the gap in understanding the confinement differences observed in carbon and metal wall devices; the absence of carbon can be substituted by nitrogen which leads to a similar confinement benefit. So far, no definite physics explanation for the confinement enhancement has been obtained, but the experimental observations in this paper provide input for further model development.