The lowest aspect ratio possible in a spherical tokamak is defined by limiting the plasma on its centre column, which might therefore maximize many physics benefits of this fusion approach. A key issue for such discharges is whether loads exhausted onto the small surface area of the column remain acceptable. A first series of centre-column-limited pulses has been examined on MAST using fast infra-red thermography to infer incident power densities as neutral-beam heating was scanned from 0 to 2.5 MW. Simple mapping shows that efflux distributions on the column armour are governed mostly by magnetic geometry, which moreover spreads them advantageously over almost the whole vertical length. Hence steady peak power densities between sawteeth remained low, <1 MW m−2, comparable with the target strike-point value in a reference diverted plasma at lower power. Plasma purity and normalized thermal energy confinement through the centre-column-limited (CCL) series were also similar to properties of MAST diverted cases. A major bonus of CCL geometry is a propensity for exhaust to penetrate through its inner scrape-off layer connecting to the column into an expanding outer plume, which forms a 'natural divertor'. Effectiveness of this process may even increase with plasma heating, owing to rising Shafranov shift and/or toroidal rotation. A larger CCL device could potentially offer a simpler, more economic next-step design.