AbstractFuture economic competitiveness, coupled to and constrained by environmental and safety characteristics, continues to provide a central strategic motivation and concern for fusion research. Attention must also be paid to the evolving cost projections of future fusion competitors, with appropriate consideration of externalized impacts, insofar as they establish the eventual market-penetration context and also influence the near-term funding climate for fusion R&D. With concept optimization and selection in mind, tradeoffs among system power density, recirculating power, plant availability (reflecting both forced and planned outages), complexity, and structural materials and coolant choices are best monitored and resolved in the context of their impacts on capital and operating costs, which, together with low fuel costs and financial assumptions, determine the projected life-cycle product cost of fusion. Considerations deriving from deregulation and privatization are elucidated, as are possible implications of modern investment-analysis methods.